Lack of knowledge
Many people still don't know what a balanced diet is and how you can achieve your physical goals with your daily diet!
Lack of time
Our everyday lives are often so busy due to various commitments that there is hardly any time or motivation left at the end of the day for a balanced, nutritious diet. Or so we think!
Unfortunately, too many people still resort unnecessarily to dietary supplements or artificial substitutes. In most cases, this is not necessary and wastes money unnecessarily!
Lack of inspiration
Everyone probably knows it themselves. It often boils down to the same dishes that you always prepare. But in the long run, these become too boring and you want to add some variety to your meals.
What we want to achieve
Our aim is to show new and innovative ways of healthy eating and to educate people about the contents of a balanced lifestyle. We achieve this by giving everyone access to innovative staple foods with real added value and making them as simple as possible. All this is done without a guilty conscience, without sacrificing the taste you are used to or a beloved product!
Who we are
Benjamin Jakob - Founder
Driven by his own enthusiasm for fitness and nutrition, Ben started an Instagram profile to showcase delicious, nutritious high carb, low fat recipes. Due to the lack of alternatives, the idea was born to develop and produce his own, better products than those available on the market.
Parallel to his Master's degree in Finance, Ben completed training to become a state-approved nutritionist.
Own enthusiasm for fitness & nutrition
Ben discovers the fun of fitness sports for you and develops a passionate enthusiasm for nutrition!
Ben launches his own Instagram channel
The birth of the Instagram profile "BenFit" with delicious, nutritious high carb-low fat recipes for active and health-conscious people!
Over 500,000 people reached every week
Within just a few months, an insanely great community with > 50,000 followers and a weekly reach of > 500,000 people has been created!
Foundation of BenFit Nutrition GmbH
Due to the high demand for product recommendations and the lack of offers for high protein or low carb products, the idea arose to develop and manufacture our own products.
Growth through quality
BenFit offers its product portfolio both in its own store to 50,000 satisfied customers and in 750 supermarkets throughout Germany!